PRODUCT STRATEGY / APP REDESIGN
Reimagining the employee workplace app
I led strategy and end-to-end redesign for a major bank's employee workplace app, aligning an established internal tool with its broader workplace vision.
- Client
- Banking
- Year
- 2025
- Role
- Solo designer
- Type
- Product strategy and app redesign
The app helps bank employees access buildings, find colleagues and workspaces, and connect with other staff. Nearly seven years after the app was designed and built, the bank engaged our team to rethink its strategy and experience.
What I owned
- Led the work as the project's solo designer.
- Facilitated co-design workshops to align the app's direction with the broader program.
- Redesigned the app end to end using the bank's internal design system.
Context
The redesign needed to sit within the bank's vision for property and employee experience. Establishing that relationship was part of the design work, alongside the app's screens and interactions.
Approach and decisions
I worked with the customer through workshops to align on the strategy and co-design the experience. That gave the redesign a shared direction within the wider program of work.
I then applied the bank's internal design system to the app in a way that had not previously been used for internal tools within the business.
Result
My work covered the app's strategic direction and end-to-end redesign, connecting its employee-facing experience with the bank's wider workplace vision.