MOBILITY STRATEGY / CO-DESIGN
The Apple Experience with Telstra
Working with Apple and Telstra, I helped enterprise customers connect mobility investments with new ways of working through workshops, prototypes and business cases.
- Client
- Apple and Telstra
- Year
- 2022 to 2025
- Role
- Offering development, presales and facilitation
- Type
- Mobility strategy and co-design
I worked with Apple and Telstra to develop and deliver The Apple Experience with Telstra, a series of design workshops helping enterprise customers identify where mobility could change how their people worked.
The workshops supported enterprise teams across aviation, energy, transport, sport, telecommunications and healthcare.
What I owned
- Led development of the offering.
- Contributed to presales, identifying customers and working with them to assess suitability, align priorities and bring the engagement together.
- Facilitated workshops with people bringing operational experience and senior executives providing business direction.
- Helped teams prototype future ways of working and develop a business case for innovation.
Context
Mobility transformation requires a clear view of how work could change. The workshops brought people with operational experience and senior executives into the same room, connecting the realities of day-to-day work with business direction.
Approach and decisions
I facilitated sessions that connected the customer's work and expertise with the possibilities of mobility. Together, we identified future states, made them tangible through prototypes and developed business cases to support further decisions.
Result
I delivered the offering across a range of enterprise customer workshops. The work produced future-state concepts, prototypes and business cases that gave customers a basis for considering their next mobility investment.